Saïda / 971
A fragrance of land, sea and memory.
The house offer
Choose two.
The third is ours.
Buy any two bottles, 100 ml or 50 ml, and a 50 ml bottle, Athar or Reem, comes free.
Choose your threeApplied at checkout · complimentary delivery across the UAE
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Cedar Across the Dunes
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Heraa
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On the house
The collection
Five places. One house.
Every bottle carries a coordinate — a harbour, a mountain, a desert, a name someone was given at home.
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01 / 05
Citrus Over Stones
Some cities never leave you. From Saïda to beyond.
AED 299 · 100 ml
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02 / 05
Cedar Across the Dunes
Rooted in Lebanon. Born in Dubai. Carried beyond borders.
AED 299 · 100 ml
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Coming soon
Two more, on their way.
Kuni Amira
Too sweet to ignore. Too royal to forget.
Tropical fruit and a sparkle of citrus over addictive, creamy vanilla. Delicate florals soften her presence, and sensual amber leaves a trail that makes everyone turn around for one more moment.
Smell like a dream. Leave like a legend.
Sirr
سرّ يبقى، وأثر لا يزول
Some places become part of you.
Istanbul, a city suspended between East and West: old wooden doors, distant spices, the whispers of the Bosphorus. Deep woods, warm amber and soft musk unfold like memories carried through time.
The Scent of Between.
Some memories begin with a place. We turn what a place leaves behind into scent.
SAÏDA / 971 began in Saïda, an old port city on the coast of Lebanon — lemon trees running down to the harbour, salt drying on old stone — and was built in Dubai, a long way from home.
971 is the Emirates’ dialling code. The slash between the two names is the distance between them, and each perfume carries something across it: a harbour, a cedar forest, a desert, a name said at home.
Find your scent