The Reem bottle standing beside its open box on a pale stone plinth.

Saïda / 971

A fragrance of land, sea and memory.

Featured · Reem

Love doesn’t fade. It becomes you.

Discover Reem

The collection

Five places. One house.

Every bottle carries a coordinate — a harbour, a mountain, a desert, a name someone was given at home.

  1. Citrus Over Stones bottle, extrait de parfum

    01 / 05

    Citrus Over Stones

    حمضيات فوق الحجر

    Some cities never leave you. From Saïda to beyond.

    AED 299 · 100 ml

  2. Cedar Across the Dunes bottle, extrait de parfum

    02 / 05

    Cedar Across the Dunes

    Rooted in Lebanon. Born in Dubai. Carried beyond borders.

    AED 299 · 100 ml

  3. Heraa bottle, extrait de parfum

    03 / 05

    Heraa

    حراء

    From Jordan. She blooms beyond.

    AED 299 · 100 ml

  4. Athar bottle, extrait de parfum

    04 / 05

    Athar

    أثر

    You leave. The trace remains.

    AED 299 · 50 ml

  5. Reem bottle, extrait de parfum

    05 / 05

    Reem

    ريم

    Love doesn’t fade. It becomes you.

    AED 299 · 50 ml

Some memories begin with a place. We turn what a place leaves behind into scent.

SAÏDA / 971 began in Saïda, an old port city on the coast of Lebanon — lemon trees running down to the harbour, salt drying on old stone — and was built in Dubai, a long way from home.

971 is the Emirates’ dialling code. The slash between the two names is the distance between them, and each perfume carries something across it: a harbour, a cedar forest, a desert, a name said at home.

Find your scent